Pankaj Seith

Mr Pankaj Seith has spent more than three decades turning an understanding of customers into business decisions. An engineer from IIT Delhi and an MBA from IIM Ahmedabad, he has held senior roles in insights, marketing, product and sales at Hindustan Unilever, the HDFC Group and HT Media, where he was Vice President, Insights. Along the way he built deep expertise in consumer insight, sales enablement, personal finance and business strategy.

In his second innings he is a corporate trainer, and has led more than 50 sessions for organisations on the financial wellness of employees and on using AI tools to work more productively. He is also a considered voice on the future of market research in India: in conversation with MRSI Pulse, he has argued that the industry can either be disrupted by AI or become the disruptor, and that stronger talent, collaborative innovation and new adjacent opportunities will decide which.

At First Bridge, he brings the craft of insight to the classroom: how to find out what customers really need, and how to turn that into decisions a business can act on.