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First Bridge Business School
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Portrait of Pankaj Seith, faculty at First Bridge Business School

Marketing & Media

Pankaj Seith

Qualifications
PGDM (IIM A), B Tech (IIT Delhi).
Experience
Unilever, HT Media, HDFC Group

Associated with

  • Unilever logo
  • HT Media logo
  • HDFC Bank logo
  • IIT Delhi logo

In the classroom

How this faculty member teaches.

Pankaj Seith teaches in the marketing & media area, working from decisions taken in practice rather than from a textbook sequence. Sessions are built around live problems, an artefact students produce, and a defence in front of people who would have to act on the recommendation.

Like every FBBS course, the work is assessed on whether it would survive scrutiny inside a real organisation — evidence, assumptions, trade-offs and what the student would do next.

Next step

Study with practitioners like this.

The PGDM and PGDM-X cohorts are taught by operators, founders and senior academics who have carried the outcome.

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