Devapriya Mohanty

Mr Devapriya Mohanty has spent thirty years in media and marketing, much of it running agencies across South-East Asia. Most recently, as Managing Partner at Mindshare Philippines, he managed Unilever's media investments across the Philippines, Malaysia and Vietnam.

From 2010 he was CEO of Publicis Media (VivaKi) in Vietnam, where he launched Performics in 2011, well before digital media was mainstream there. Across WPP, Publicis and IPG agencies, including Mindshare and Universal McCann, he has led teams of 60 to 80 people through digital transformation and the pandemic, carried P&L responsibility across countries, and won competitive pitches for Heineken, Masan, Dabur, Cargill and Unilever. He has also judged the Young Lions and the Effies.

An alumnus of MDI Gurgaon and MICA, and visiting faculty at business schools across Asia-Pacific, he brings to First Bridge a clear-eyed view of media and communications, and of the hard questions organisations must ask as AI transforms them.