Sandeep Bhushan

Mr Sandeep Bhushan has spent more than 25 years building consumer, digital and media businesses in India. Most recently he was India Director of Meta's Business Group, where he led Meta for Business in the country and built it into a multi-billion-dollar business.

He began his career at Unilever, where he spent over a decade in brand and go-to-market leadership. At the Hindustan Times group he was a founding member and Chief Operating Officer of Mint, helping build one of India's most influential business news platforms, and at Samsung he was Director, Marketing, leading marketing and operator partnerships for its smartphone business.

He sits on the boards of Truecaller and of Traya Health, a consumer health company, and is a Partner at Social Venture Partners. He has also served on the boards of the Advertising Standards Council of India and the Mobile Marketing Association, helping to drive digital adoption and key industry standards. An alumnus of IIM Ahmedabad and a doctoral candidate at the Indian School of Business, where he researches how start-ups reach product-market fit and how that shapes venture investment, he teaches Strategic Marketing and Entrepreneurship as visiting faculty at XLRI and Plaksha University.

At First Bridge, he brings marketing and entrepreneurship as they are practised at scale: how brands are built, how markets are entered, and how a new venture finds the customers who will pay for it.